From A Bold Vision
To India’s Top 0.1% Marketing Group

Our Philosophy

Why Walnut? A walnut looks like a brain — two halves working together. Blending left-brain logic with right-brain imagination. Together, we create campaigns that are both memorable and measurable – but built to scale ambitious brands.

Our Journey

2018 – Beginning

Started in Mumbai with a small team, focused on creative marketing with real business results.

2019 – Confluencr

Launched Confluencr, which grew into India’s largest influencer marketing agency, winning top national awards.

2021/22 – Intent Farm

Expanded with Intent Farm, driving growth for brands like LIC, Rajasthan Royals, and Furlenco, and earning Google Premier, Meta, and Amazon Partner badges.

2023/24 – Kalakaaar

Introduced Kalakaaar to empower creators with tools, representation, and growth — becoming India’s largest creator-first platform.

Where We Stand Today

Today, Walnut Folks is among India’s most awarded and trusted marketing powerhouses — 500+ brands scaled, 20+ national awards, and recognition in ET, HT, Business Insider, and Mint. Through Confluencr, Intent Farm, and Kalakaaar, we unite influence, performance, and creators to engineer growth at scale.

The Future For Us

Our ambition is unapologetically global. With roots in India and eyes on the world, we’re building one of the most respected growth groups from this side of the globe. And yes, as Sahiba dreams, we’ll see Walnut Folks on a Times Square billboard soon.

Sahiba Dhandhania

Founder & Creative Head

A graduate of Christ University, Sahiba was named Entrepreneur Media’s Business Woman of the Year. She has over a decade of experience in global media and startups, and today drives the creative heartbeat of Walnut Folks — championing storytelling that is bold, human, and built for scale.

Hitesh Lalwani

Founder & CEO

An IIT Bombay alumnus and recognized among India’s Top 10 Digital Marketing Leaders, Hitesh brings 13+ years of experience with P&G, upGrad, and high-growth startups. His vision anchors Walnut Folks in the top 0.01% of marketing groups — where creativity, data, and growth mindset converge to scale enduring brands from India to the world.

The Walnut Pulse

At Walnut Folks, culture is our pulse. We combine creative energy with structured thinking, empathy with ambition. It’s why our teams feel seen and inspired — and why they deliver growth that puts us in India’s top 0.1%.

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