ERP Product - Lead Generation via Search Marketing
OBJECTIVE
To generate leads via Search Engine Optimisation and Google Search Ads
The brand is a leading ERP product company from India and they have been operating in this sector since 15+ years. With 200+ projects implemented they had built their business ground up on the back of referrals from existing clients.
For their next phase of work, they decided to work on digital channels and that’s been our mandate.
OUR CAMPAIGN
Industry Vertical Focussed ERP Product Marketing
Technical & On-Page SEO
We started with fixing the website’s current issues and optimising content for better relevant to search queries. We simplified the website architecture and the quality of information on each industry specific ERP landing page.
Off Page SEO
Within the 1st 3 months of the project, we built 300+ links including 30+ high quality links via guest posting. Given that the website had very low authority score before we started, we quickly focussed on building relevant links and improved DA to 13 within 3 months. The aim is to get to 18-20 in 6 months.
Google Search Ads
We started specific and highly targeted Google Search Ads for the industry specific ERP landing pages. Our focus was to rapidly improve brand visibility and build trust while generating quality leads. We kept tracking in-process results and improved quality score continuously to get improved results consistently.
RESULTS
340+ Enquiries within first 3 months
With a very focussed, strategic approach of thinking of industry specific ERP – we were able to get quick results for the brand while also building a platform for sustainable growth in the months to come.
Working on a selected list of 25 keywords, we have already ranked 12 of them on page 1 of Google Search within 1st 3 months. We are on track for getting all on page 1 within 6 months.
This is just the tip of the Ice Berg
We’ve delivered such powerful business results on many other projects. Check out our other case studies to know more about us.