How Well Is Your Brand Positioning Working?

How Well Is Your Brand Positioning Working?

Knock Knock Who’s there Brian Brian who Brian Ding *giggles awkwardly*  Although branding will not knock on your door with a smiling success and when your Brian knocks on your customer’s door, you don’t want them shutting it on his face. A sensible and efficient way...
You Need A Product Explainer Video. Here’s Why?

You Need A Product Explainer Video. Here’s Why?

A number of brands have been making product explainer videos lately and all for a good reason. Their interactive and easy-to-understand format makes them superior to text content in all aspects. Now, if you haven’t already heard of product explainer videos before,...
8 Witty Ways To Respond To Negative Feedback On Your Content

8 Witty Ways To Respond To Negative Feedback On Your Content

While there are innumerable advantages, taking the business online, could have its own set of cons as well. One of the significant things that demand your utmost attention is the feedback that comes from your audience, whether negative or positive. While positive...
Graphic Designing for Non-Designers

Graphic Designing for Non-Designers

Do you too think that graphic designing is only for professional designers with extraordinary creative as well as technical skills? Well, then we have to say that like most people, you too are mistaken. Though for major designing projects it’s always better to trust...
Why Do You Need Branding?

Why Do You Need Branding?

What differentiates a local shoe manufacturer from Nike? Why is it that the name ‘Nike’ itself is enough to induce a certain level of confidence in the customers’ minds regarding the quality of their product? The answer is simple, it’s a ‘Brand’. Nike is a Brand, but...
Why Typography matters? Must know for Brand Owners & Marketers

Why Typography matters? Must know for Brand Owners & Marketers

Branding is a multi-faceted process and as a brand, you need to take care of all aspects of it, the first of which is your visual appearance starting with your logo design. Your logo is the ‘face of your brand’ and hence you always need to make sure that it depicts...