Ever wondered why some brands are so associated with a single color? Or why some new brands make such a fuss over what color their logo should be? Well, if you are a brand and you haven’t thought about this then you should & understand the psychology of colors in Business. Colors not only make things beautiful, but they also add a feeling to it. The human brain perceives every color differently and relates them to certain feelings or emotions.
But, how would you know, what color to choose according to your brand? Well, based on psychological study and research, there is a dedicated field of study called Color Psychology, that could help you. Now, what psychology of colors in business is & how colors affect the perceiver is exactly what we will discuss here. So, keeping reading to add colors to your brand and only the right ones!