Do you too think that graphic designing is only for professional designers with extraordinary creative as well as technical skills? Well, then we have to say that like most people, you too are mistaken. Though for major designing projects it’s always better to trust professionals, it doesn’t mean non-designers cannot make designs at all. All you need is a little creativity and our 11 best tips and you are good to go. Just read and follow the below graphic designing tips for non-designers and we bet you can make some pretty decent designs yourself and that too quite easily. It’s not a piece of cake but it also won’t need you to work extra hard as well. If you are willing to make a little effort, use your imagination and have faith in yourself, you are good to go.
Graphic Designing for Non-Designers
Before starting any graphic design, a very essential and crucial step is planning. Planning as to what you want to make and why you want to make it, is what forms the basis of every design. So, before you get down to work, plan what you want in your design. The best way to plan a design is by asking yourself questions like, What do I want from this design? What do I want my design to convey? What thought do I want to provoke in the viewer’s mind when they see my design? etc. A very important factor in planning is to always keep your target audience in your mind. What kind of viewers do you want to make the design for? It will help you decide a lot, right from the colours to the font.
Uniqueness is an important feature for a good graphic design. Copying your design from anywhere is never going to make it special. As a non-designer, we know that to understand how to make a good design, you will need inspiration and this inspiration will come from the designs made by professionals. Getting inspired or taking an idea from a design that is good, but copying it is not. If you want to make your designs perfect, you need to show your innovation in it, your own creativity. Nothing can match the beauty of an original design.
Lines can add so much to your design. Add lines at places like below headings or between adjacent pictures and see the difference it can make. It elevates the look of your design to another level. Besides this, lines add a factor of neatness to your design. An interesting way to do it would be to use lines to innovate a little with the symmetry of the text in the design. This will add a factor of originality and life to your design.
Colour Psychology a major part of your design and is probably the most important element in it too. Right from the contrast to the colour scheme you choose, it affects your whole design. It’s really important to choose the right colour palette depending on the mood of your design. For example, if your design is very subtle, bright shades of colours like orange and yellow won’t work. You would need more neutral shades like grey and black.
Now, you must be wondering, how to choose the right colour palette? The fact is, you don’t have to. There are many professional colour palettes and schemes available online, which you can easily access and select from according to your choice.
Another important aspect of colour is contrast. Yes, it is very very important. It can do wonders in your design. Using contrasting colours for heading and body text of your design makes it look much more interesting and beautiful. It helps to highlight each text and also differentiate from each other at the same time.
After colour, another visual feature of your design that’s of extreme importance is Font. What you write on your design, matters a lot as that is what conveys your message. It should be the right style and look good on your design, but it should also be very legible. Try to keep the brand and the end audience in mind while choosing your font. Each brand is ultimately a personality with some adjectives that you can describe it by. Choose fonts which fit that adjective. Fun brands need a fun font while a serious brand needs a serious font and visual branding.
A simple readable text in a boring font is anytime preferable over a fancy but unreadable text. So, to keep the balance between style and legibility, use stylish fonts for larger texts, like headings, while for the smaller body text prefer using more readable fonts. But, do remember to make sure, that the heading and body font don’t look very detached or out-of-sync with each other.
Also, the key to writing beautiful text in a graphic design is to limit yourself to fewer styles. Don’t use too many styles in a single design. This might cause your design to look very cluttered and thus uninteresting. So, use only 2-3 types of fonts in one design. To make this easier, some designers prefer to stick to the same family of fonts throughout one design. For example, using different types of Arial font at different places in the same design will make the texts look different yet relatable to each other.
Alignment is yet another key component to a great design. Properly aligned texts look elegant and appealing to the eyes. Along with alignment, take into account the scale of the texts too. Your texts should not look very detached from each other in scale. And not just texts, if your design includes multiple pictures, opt for placing them in a systematic aligned manner rather than at random. This not just increases the elegance and beauty of your design, but also makes it easier and much more appealing for the viewer to look at.
Space is a major factor in any design. If a design is just too full of text or pictures, it looks very cluttered and hence irritating. In contrast, if your design has enough empty space in it, it helps the viewer to concentrate on the important and actually interesting part of the design. A great example of this can be seen in the advertisements and designs of a number of great companies. They leave enough white space in their designs to concentrate all the attention on the most important parts. Not just the empty white space, there should also be enough space between the letter of the texts, too. Too less space and the text will look cluttered and illegible; too much space and the letters will look detached, so a perfect balance is important.
Keep It Simple
The key to great graphics designing is to keep it simple. If you notice, the best graphic designs, they are simple with fewer pictures and fewer texts. The mantra to elegant graphic designs is ‘Less is more’. Rather than adding a large text on your design or too many pictures; opt for smaller and more quality content that speaks more in fewer words. Also, make sure that not too many words clutter in the same line of the text. Simplicity is a major feature of any good design.
The background for any design, especially the ones involving texts is a major factor. A good background can instantly upturn your design from boring to delightful. Though many designers tend to put subtle colours in the backgrounds and using the text of contrasting colour on it; another great idea is to use an image in the background. This will help your design look very unique as well as lively. But, the point to remember here, is to only use a subtle relevant image in the background and to add text in contrasting colour to the image. To increase the beauty of the design, before adding the text, you can blur the background image a little, to make the text stand out on it.
Another great way to make the text in your design attractive is to put small relevant icons at certain places in the text. It makes the design look more interesting and gripping for the viewer. However, you should remember one tiny fact. Though adding icons in the text might look very cool and interesting for fun designs, especially the ones intended for kids; they might cause more subtle designs to look cluttered, like the ones intended for a more mature adult audience.
Don’t Give Up
As we have mentioned before, making a good graphic design is not a very easy task; it needs effort. As a non-designer, you might not like your initial designs, but that does not mean you give up. You can only better your skills by trial and error. Until and unless you are willing to keep trying and improving yourself, you cannot expect to make good design. We would suggest you thoroughly go through multiple designs by professionals to understand the designing before trying on your own.
As a non-designer, you can also take the help of tools like Canva, PicMonkey, Snappa, Piktochart, Visme, Stencil etc. Another way will be watching youtube tutorials to understand the process of graphic designing easily and to help you create the best designs with the least amount of effort.
Quite simply put, it’s a process best perfected with practice. You don’t even have to follow all of the tips all at once. Out of these 11 tips on different aspects of graphic or regular design, you can pick different combinations of elements you want to work with and perfect. The rest of them are best kept in mind when you work on them. If there’s anything we would like to reinforce is that your designs are a unique representation of you, a connection with your audience, an understanding of psychology, and something that you can make neat.
As for us, we just wanted to give you a slight nudge out the door to get started with your designs with these hacks. We sure hope that we were able to help you understand all the points with ease. If you have more queries regarding this topic, we would be glad to talk. All you have to do is leave your questions in the comments below or mail them to us at firstname.lastname@example.org. Also you can visit Walnut Folks.