What do you do when you need to buy something or just want to browse through some options before buying something?
You google it!
You type a random search on google, say ‘natural health supplements’ & voila!
There you have a bunch of Google ads from various companies selling natural supplements that you can check out & buy if you want.
Well, your customers are no different. Every time they have to buy a product or service, they follow the same process. And since you are on the selling end of this system, you can make use of this to increase your sales. But getting a person to see your ad on Google & then to actually convert into a customer is not so easy. It is a multi-stage process, which we can better explain through a funnel, called a Conversion Funnel, wherein a common viewer of your Google ad enters & comes out as your brand’s customer.