Creating An Inbound Marketing Plan

The constantly advancing technologies and easy access to the internet are two big realities of today’s world. It’s no longer meticulously tough to gain information regarding any topic as information is available to you at your fingertips. In just a few decades, the internet has done wonders and provided limitless information regarding everything at a distance of just a few clicks. With information accessible so easily, the traditional marketing techniques no longer work the way they used to. No one really pays attention to any of those TV or radio commercials anymore. All the marketing emails and text messages go straight to spam or are never read. People even hardly read newspapers, since all the news is easily available on their smartphones.

As a brand, it’s highly important for you to move with the times and give up on the old outbound marketing techniques. The ideal marketing in today’s world can be done with Inbound marketing. Not only does it get you better results, but it also makes it easier for you to contact the right sort of audience. Inbound marketing is probably much superior to outbound marketing in all its aspects. But, what really is inbound and how will it help you as a brand? Well, we have all your answers. Right from what it is to why is it perfect for every brand, we will tell you everything. So keep reading. A proper blog writing format helps you create engaging content that can attract most users through Inbound Marketing Plan.

What Is Inbound Marketing?

How Does Inbound Marketing Plan Work

Precisely said, Inbound marketing is everything outbound marketing is not. It is the smarter way of marketing your brand. Unlike outbound marketing, inbound marketing works on the idea of drawing the right customers to the brand rather than running after a  mass audience yourself. Inbound marketing focuses on attracting a targeted audience in a clever way and then drawing them to the brand to do business with them.

Inbound Marketing brings together various channels like blogs, infographics, email newsletters, influencer marketing, and social media marketing to create a comprehensive plan.

How Does Inbound Marketing Plan Work

Why Is Inbound Marketing Better Than Outbound Marketing?

Inbound marketing beats the traditional outbound marketing methods at every step. Here are some figures to convince you of the capabilities of Inbound Marketing over outbound marketing, because we know that numbers don’t lie.

inbound marketing plan for business

1. Low-Cost:

Outbound marketing is a high-cost process with a lower yield than Inbound marketing. In fact, inbound leads cost up to 61% less on average.

2. Higher ROI:

Inbound Marketing promises you a higher return on investment, that is easier to track compared to outbound marketing. According to a report by CRM daily, more than 50% of companies opting to Inbound Marketing, experienced an increase in ROI by 25%.

3. Interactive:

Since Inbound marketing content is written according to the consumer’s needs, instead of the brand’s needs, it is more interactive for the readers. For a fact, up to 77%, online consumers prefer permission-based email promotion over the spam emails.

4. Generates More Leads:

Inbound marketing not only creates more but better leads for the brand at lesser costs. A report by Demand Metric mentions that content marketing generates three times more leads compared to outbound techniques for a 62% lesser cost. Even the B2B companies that started blogging at least 2-3 times every month confirmed that they generated up to 70% more leads than they did before.

5. Preferable:

From Infographics to content marketing, Inbound marketing in all its forms is more preferable. and thus more drawing than the Outbound techniques. Reports show that 80% times, people prefer getting brand information through a series of articles, rather than from advertising while making a business decision.

6. Less Interruptive:

With commercials, disturbing TV shows and cold calls disturbing your working hours, inbound marketing is preferred by people since it is not interruptive. 8 out of 10 millennials confessed that they had to leave their favourite websites due to irritating intrusive advertising. Also. A report by Hubspot confirms that 68% of inbound organizations believe that inbound marketing is more effective.

How Does Inbound Marketing Plan Work?

Now that you know what Inbound marketing is and why should your brand opt for an inbound marketing plan, the next question that arises is ‘How exactly does it work? or how you can do it?’ Don’t worry, we are here for you. Here we have mentioned a step by step guide to help you understand, how exactly Inbound Marketing plan works and how you too can use it for your brand.

Step 1: Attract

Step 2: Engagement

inbound marketing plan for business

Step 3: Conversion:

Step 4: Closing The Leads

Step 5: Delight

As we have mentioned before, the process doesn’t just end once your customers have done business with you. You need to stick around with them longer than that. You need to make sure they engage in business with you more than once and basically whenever they need your services. Nurturing your existing customers is as important as gaining

These steps will help you get a start on Inbound Marketing plan for your brand, but there are also some other aspects you need to remember for Inbound marketing. Inbound Marketing is a part of content consumption and hence the content you write is of major importance.