Digital Ad's Specialist

Nagpur, Maharashtra
Full-time


Job Overview :

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign.

Role & responsibility:

  • Implement Pay Per Click media strategies for clients;
  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Handle the creation of large keyword lists;
  • Provide creative copy suggestions and graphical ad templates;
  • Handle display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
  • Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
  • Keep pace with search engine and PPC industry trends and developments;
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;
  • Monitor and evaluate search results and search performance across the major search channels;
  • Communication to team and management on project development, timelines, and results; and
  • Work closely with the other team members to meet client goals.

You are the one we are looking for if you have:

  • 1 – 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including
  • Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

Why you should be excited to work with us?

  • Free workshops, courses, and material for learning skills
  • Intensive personal and professional growth
  • Benefit yourself with a creative monthly activity.
  • Access to games, books and an inspiring workspace
  • Semi-casual dress code.
  • Endless conversations with like-minded talented individuals over Tea/Coffee.

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