After Patanjali Ayurved Limited was registered in January 2006, it was prominently known for its Ayurvedic Medicines. PAL set up multiple medical clinics across the nation, under the name of Divya Chikitsalaya that provided free diagnosis to people They were set up as a way to help poor people gain access to better health services.
They also provided Ayurvedic medicines through the Divya Pharmacy outlets. After providing their services in the Ayurvedic Medicines niche for around 6 years, in the year 2012, Baba Ramdev & Acharya Balkrishna extended Patanjali Ayurved Limited into Indian Mainstream Retail Sector.
Divya Pharmacy’s medicines were already a hit among the consumers & with their entry into the retail sector, the duo launched a number of different grocery products into the market. Starting with common household ayurvedic products Patanjali soon launched all sorts of small & big daily use items. And the result today is that Patanjali’s mega marts available across the nation are sufficient in providing all the essentials one might find in a supermarket along with their products available in retail stores. But this was no easy feat to accomplish.