Content Marketing Case Study
Wealth Management SERVICES
Wealth Management Services
ABOUT THE BRAND
Establishing a new brand amongst the HNI clientele is typically very difficult in this space as HNI clientele do not tend to believe on information on the internet. Positioning the content and the brand becomes extremely important to get results.
Social Media Marketing
Starting with setting up their social media handles on premium social media channels like LinkedIn, Twitter and right upto sharing content and gaining following and engagement on these channels.
We repurposed existing content to newer formats so that we could increase the viewership and also use repackaged content multiple times.
We redistributed the content on platforms where their key audiences spend their time by tying up with the platforms or writers there. Sharing content on a relevant existing content piece gets extremely relevant eye balls.
We set up the brand guidelines across content formats and tied it with the content creation process – this established brand recall amongst the readers.
Screenshot on the side shows how we activated the referral channel (we started on Feb 1) and grew traffic significantly for them via referrals and social sharing of content to niche audiences. The two tall towers represent the weeks where they had published some very insightful content.
Screenshot below shows the overall traffic growth during the last 2 months in comparison to the traffic before we started working with them. We’ve made tremendous impact on all of the key metrics for them by creating a smart content distribution plan that got them, not just visitors but highly relevant visitors who were spending a lot more time on the site and hence also getting far more primed to signup to their services.
Such quick and high quality growth for a B2B business means very high impact on bottom line as the average revenue per user (ARPU) for such businesses is very high!
Referral Traffic Growth
BOUNCE RATE REDUCTION
AVG SESSION DURATION UPTO 7 MINS