Website Redesign Case Study

INDUSTRIAL CABLES

Objective: To improve website user experience so that they could more easily impress their website visitors and improve lead generation.

Brand

India’s No. 1 Dealer & Distributor for a leading Industrial Cables Brand.

Categories

B2B
Dealer & Distributor
Traditional Business

OUR SOLUTION

We overtook a complete revamp of their website to improve information architecture, user interfaces and also the quality of content.

WEBSITE REDESIGN

Website Architecture

We simplified the website architecture for users to be able to find the information that they are looking for, very quickly.

Content Quality

Improved the content quality so that both the target audiences – technical managers as well as purchase managers can understand and appreciate it and make their buying decisions without having to look for any other source of information.

User Interface

Improved the user interface to make it modern and more in sync with the brand.

User Journeys

We mapped the user journeys of both potential decision makers – the technical department as well as the purchase department. Both look for different pieces of information which were mapped into emailer journeys.

Conversion Rate Optimisation

We optimised the website flow and interactions to reduce the drop-off rates from the lead generation process.

ReSULTS

Through our efforts, we saw a drastic improvement in the user engagement metrics on the website and subsequently in lead generation and lead quality as well. While the pages per session improved by 46%, the average session duration improved by a whopping 230% indicating that the users were finding more value and were being able to make the decision then and there on the website itself. Subsequently, these improvements also resulted into improved lead generation as well as quality of leads for the business creating massive long term value.

46%

Pages Per Session

230%

TIME ON SITE

68%

LEAD GENERATION

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