CONTENT IS KING
If you are reading this blog, chances are that you must have read the above statement sometime, somewhere before. You must have an idea of how powerful a good content marketing strategy can prove in making your brand’s marketing strategy a success.
If you don’t, let us enlighten you.
Hubspot says that a strong content marketing strategy can help you generate 3 times more leads compared to paid advertising.
Yes, you read that right! 3 TIMES MORE LEADS!!
A good content strategy can prove to be your brand’s holy grail if done right. And good content strategy comprises of good content or better said ‘quality content.’
Why is Quality Content so important?
Well, because it drives more engagement for the brand, i.e. it helps your brand come into the eyes of as many people as possible, by positively publicizing it & making your consumers interested in it.
Every brand wants ‘engagement’. And if it comes through ‘quality content’, so be it.
But, do you know what exactly ‘quality content’ mean?
If yes, then good. Keep reading to ensure how correct your idea of quality content is.
If no, then as always, we are here.
What is Quality Content?
Quality content is the content that provides value to the reader as well as to the brand. In other words, it interests & engages the readers, while at the same time driving more leads for the brand. Quality content is often has a specific targeted audience and can prove beneficial for the brand in the long run as it becomes a prime source of producing potential leads for the brand.
How does quality content drive better engagement?
When we say that quality content drives better engagement, what we mean is that it lures the reader into reading it, then staying on the website & before they even know it, it creates interest in their mind regarding your brand. This makes the reader actually want to visit you and they do. Another thing to notice here is that if a consumer comes to you through your content, they are probably a potential customer and will definitely leave a lead to follow.
And how does the content do this?
Simply, by being amazing to read!
Quality content has the following qualities, due to which it drives better engagement to the brand.
- It is informative
First & foremost, quality content provides the readers with what they are looking for. No matter how well written your content is unless it provides answers to readers’ questions, it is useless. It should provide information, preferably with hard evidence of surveys or statistics, because ‘numbers don’t lie.’ The more relevant & backed up with evidence your content is, the more readers will like it. Providing information should be the primary objective of your content.
- It is SEO friendly
Content & SEO go hand in hand. And quality content aces the SEO strategy. It is the most SEO friendly sort of content you can come across. It comprises of the right keywords & abides by your SEO strategy. This also means that your content targets only the right audience, which increases the chances of its success. The more SEO friendly your content will be, the more chances of it reaching the better audiences, hence driving better leads for the brand.
- It drives greater CTR
Good content has a higher CTR compared to average content. What this essentially means is that of all the people that visit a page, whether or not they will click to get to your website or to become a lead depends on your content. Quality content will make more & more readers click, thus increasing your CTR. In a way you can say that quality content ensures that more & more people visit you, ultimately increasing chances of leads for you to follow, with more quality content.
- It increases the visit duration
It’s not only important to drive more & more people to the website. It is equally important to make them stay there. If they are going to run for the hill, after only reading a few sentences from your content, your content is far from good. You need to make sure that your content is good enough that people actually feel like spending time reading it. This is a major sign of quality content, that it makes people stay longer on the page. Besides, the longer they stay on the content page, the greater their chances of becoming leads.
- It ranks well
Since quality content is informative, interesting & SEO friendly, it also ranks well on Google. When searching for a topic relevant to the content, quality content can be found on the first google page. Now what decides whether or not your content will rank good are two factors. Firstly, being SEO friendly and engaging decides how worthy your content is & secondly, the amount of time users spend on it helps confirm your place on the first page of Google search results.
- It is unique
By unique we don’t just mean plagiarism free content. Quality content is way more than that. It should provide unique data in the most convenient form for the readers. It should give them the original data, that most of your competitors are not providing through their content. Because originality is what the readers look for. If you are providing the same information as everyone else, then why would someone choose you over anyone else? Your uniqueness is your key to stay in your consumers’ minds.
How to test if your content is quality content?
Now that you know how quality content can help drive better engagement for your brand, it’s time you do a check for your own content, to acknowledge whether or not it can be considered quality content by your readers. And this can be done very easily.
You can grade your content on the basis of whether it can give you a positive answer for at least 3 of the below given 5 questions. If it can, then it can be considered as quality content.
But what you do need to remember here is that your answers should be from a readers’ perspective, because the whole motto is to establish whether or not your content has any value to the reader, while benefiting your brand.
- Would the reader want it? As mentioned before, if your content doesn’t answer the readers’ queries, it’s of no use. So, make sure that your content provides enough information to the reader to make them stick to you. Providing your audience with relevant information should be the basic idea of the content.
- Does it target a specific audience? Not all content is for everyone. It should be targeted to a specific audience, so as to get a response from the right people, the sort of people who are the most probable to convert. Writing for the layman doesn’t help, so be specific about who you are writing for.
- Is it only long or is it valuable? If you are under the misconception that quantity is quality, then you are mistaken. Your content doesn’t need to be lengthy, but it definitely needs to be of great value. Its data, uniqueness & engagement determine its value. The more valuable the content, the better its quality.
- Does it perform well on every channel? One important trait of good content is that it can drive engagement from multiple channels & works well everywhere. Even average content can seem like quality content on one platform but would fail terribly on the other. But quality content works its charm everywhere.
- Does it attract customers to your site? Finally, quality content drives more & more consumers to you in the form of leads. Also, since these leads are generated from an organic source, they have a greater chance of converting into consumers. In a way you can say, your content must attract more consumers for you.
Quality content is at the centre of a good content marketing strategy. Writing good content can prove to be highly professional for your brand. So, it is usually preferable to ask for the help of professionals on the subject. Such professionals you can easily find at Walnut Folks, who are adept at content marketing & will help you create the best quality content for your brand.
If you have any query regarding quality content, feel free to drop them in the comments below. We will reach you as soon as possible.
You can also drop an email at firstname.lastname@example.org