Branding & Packaging Design
STRATEGIC YET CREATIVE
Customer-Centric Design For Growth
Design is a niche discipline that involves imagination and a strong sense of branding. We like to think of it as the marriage between technical know-how like Photoshop & Illustrator, and a creative process devoid of intangible outcomes. For us, design is the creation of a story in visual form that drives business growth. We design for outcomes with your brand and customer at the centre.
Brand Identity Design
Whether it is your logo or brand stationary or your social media creatives or even your brand communication tone and style – when it all comes together, it leaves a lasting impression on your customers. We help achieve that.
We help you stand out and grab attention on the super market aisle and on the online market places through smart packaging design. Your packaging is your first sales pitch – let’s make that shine.
Business Collateral Design
A sharp presentation or corporate video or even business collaterals can go a long way in positioning you in your client’s mind. We design corporate brochures, presentations, videos and more to grow your brand coherently.
Customer & Competitor Research
We first understand your brand, customers and competitive landscape to understand exactly what can set you apart – and that becomes your positioning and brand identity.
Creative Ideation & Sketching
We go through an internal process of ideation and sketching to keep the design tooling nimble and fast. This helps us get early feedback and improve our turn around times to meet your schedule.
Pixel Perfect Design Creation
Our experienced design team is a group of experts on translating concepts to powerful designs that convey the story creatively while bringing your brand alive on the design.
Softwares We Specialise In
Some Questions You May Have
Before we get started, we need to have in place a brief in terms of an overview of your product, and your brand’s vision and the thought process behind it. You can let us know of who your target audience is (premium product, for the masses, other), or if you have a colour preference to be used in the Branding & Packaging design. In some cases, what helps is a reference or an idea that you may have in mind.
Our team is hands-on with Adobe Illustrator and Adobe Photoshop for designing, assembling, and editing images. In case of designing brochures and magazines, we also tend to use InDesign.
Once initiated, the first step of the process is an initiation call to understand the scope and requirements of what you’re looking for. Based on the discussion, we produce approximately 2-3 sample designs for you to choose from. Once you’ve selected the design, we move ahead with tweaking the same, and subsequently its finalization.
We’ve had certain projects where the clients know the design they’re looking for. Subsequently, we design samples based on the target image and present it for approval.
The total duration for project completion may vary, but on average it takes about 2 weeks for the whole process – right from the preliminary call to the testing, printing and finalization.
Alterations can be made, but this becomes difficult once the designs and packaging have been printed. Due to this, we mostly seek and advise to finalize the designs – both digital and printable – before moving on to the next stage.