Pinterest is a flourishing platform that a lot of brands avoid when they shouldn’t. For starters, Pinterest is a place where consumers go in search of new ideas or to get inspired by new trends. It is a great place for creative brands. Like many other, Pinterest too runs on visual content, majorly photos & short videos, but you can also find infographics. There are multiple categories for varied niches.
More than 80% of the Pinterest audience is female & it is thus a platform best suited for brands targeting women. Niches that can make the most out of Pinterest with visually pleasing images include decor, fashion, lifestyle, art, wedding, travel, etc. Now we aren’t just talking about engagement & brand awareness, Pinterest can give you a lot of sales too. Let us through some digits at you about Pinterest.
- 72% of all Pinterest users use it to decide what they want to buy.
- 98% of consumers try something new they found & liked on Pinterest.
- 87% of viewers purchased products they saw on Pinterest.
- 93% of people plan their future purchases with Pinterest.
This means that if you can rank your products better on Pinterest, you can attract a lot of sales. And it is fairly easy to do so. Pinterest’s algorithm uses keywords & tags to categorize the media on the platform. According to the keywords people search for, specific images & videos with similar keywords appear. Then according to the user’s choice of content, they are shown similar content. With some strategic tagging & SEO techniques, you can make sure your images rank on Pinterest.
To ensure the better promotion of your brand on Pinterest, you can even opt for Pinterest advertising. Herein, your promoted posts will appear more prominently on the feeds of your target audience. With the Buy Button feature of Pinterest, users can also buy products through the platform.