Just like the prospects of B2C & B2B brands, the goals of having an active social media presence are also different. Where B2C brands majorly concentrate on increasing sales & driving more traffic to their brands, B2B brands concentrate at building long-term relationships for brand development & lead generation. Referrals are of far greater importance to B2B brands when compared to B2C brands. This is why social media marketing strategies differ.
With the right strategy, your B2B brand can enjoy the lucrative benefits of social media. Here are 8 ways you can do that.