What differentiates a local shoe manufacturer from Nike? Why is it that the name ‘Nike’ itself is enough to induce a certain level of confidence in the customers’ minds regarding the quality of their product? The answer is simple, it’s a ‘Brand’. Nike is a Brand, but not every other local shoe manufacturer is. Now, why does being a brand make such a difference? That is exactly what we will be discussing further in this article. Unless you understand what branding is, you cannot understand why it’s beneficial for you.
So, whether you are a newbie to marketing, a new small startup, a mid-size flourishing company or just someone seeking information, you can just sit back and chill, while we explain to you all that you need to know regarding the benefits of branding.