What differentiates a local shoe manufacturer from Nike? Why is it that the name ‘Nike’ itself is enough to induce a certain level of confidence in the customers’ minds regarding the quality of their product? The answer is simple, it’s a ‘Brand’. Nike is a Brand, but not every other local shoe manufacturer is. Now, why does being a brand make such a difference? That is exactly what we will be discussing further in this article. Unless you understand what branding is, you cannot understand why it’s beneficial for you.
So, whether you are a newbie to marketing, a new small startup, a mid-size flourishing company or just someone seeking information, you can just sit back and chill, while we explain what you need to know regarding the benefits of branding.