Branding is a multi-faceted process and as a brand, you need to take care of all aspects of it, the first of which is your visual appearance starting with your logo design. Your logo is the ‘face of your brand’ and hence you always need to make sure that it depicts your brand in the right way.
Now, you might be knowing about the use of color psychology in marketing and how different colors affect the brand’s perception. But, the lesser known fact is that the typography or font used in your logo can also tell a lot about your brand to the viewer. So, if you wish to exhibit your brand in the right way, typography is a highly important aspect for you to consider when deciding not just your logo, but the complete texts on your websites too.
Here we have mentioned for you the different types of typographies and how you can use them to display properly the personality you have as a brand and the aspects and values you want to show.
Before you get up to deciding the right typography for your brand logo, you first need to understand what is typography and what is the psychology related to it?